June 13, 2024

The Green Insurer partners with Effective Energy to help customers cut household electricity bills and reduce car insurance premiums

The Green Insurer is linking with Effective Energy, a leading provider of solar panel products and battery solutions. The collaboration will see policyholders of The Green Insurer car insurance3 earn £200 Leaves reward points when they purchase solar panels from Effective Energy via The Green Insurer website.

Recent research undertaken by The Green Insurer, which is focused on helping drivers reduce carbon emissions, reveals that one in six (17%) Brits are planning to install solar panels in the future in an effort to reduce their carbon emissions. In addition to reducing their carbon footprint, households who generate their own solar energy can expect to see a saving of between £520 – £630 off their annual fuel bill. This saving can be increased further by using battery storage.

The Green Insurer’s Leaves scheme gives policyholders reward points based on their driving score and the number of miles they have driven. The £200 reward points earned from purchasing solar panels from Effective Energy can be used by existing Green Insurer car insurance customers to reduce their premiums when they next renew their car insurance or can be exchanged for eGift vouchers that can be spent at leading supermarkets including ASDA, Tesco, Sainsbury’s Waitrose, Iceland and Morrisons plus a range of other retailers.

Paul Baxter, CEO, The Green Insurer, said: “We are delighted to be partnering with Effective Energy, which shares the same overall goal as ourselves to offer eco-conscious consumers green alternatives that help them reduce their personal carbon emissions. We know from our recent research that many people are considering installing solar panels and we hope that many of our policyholders will make the smart move to solar energy by purchasing through Effective Energy which will see them earn up to £200 off their next insurance policy or their grocery bill.”

Ben Williams, COO, Effective Energy Group, said: ““Working with The Green Insurer to provide its customers with access to energy saving measures, including solar, battery, air source heat pumps, EV charging, and insulation is an exciting step. As we strive to make sustainable living accessible to all, this partnership aligns perfectly with our mission to reduce carbon footprints and lower household bills. We believe that together, we can help more people take meaningful steps towards a greener future.”

The Green Insurer has launched car insurance policies that customers can buy direct from its website at and through leading price comparison websites. A customer’s Green Driving Score will be used to calculate their renewal premium and to offer discounts when they renew. Policies are linked to a mobile app, which monitors how customers drive.

Every mile driven by customers will be offset using a range of carbon offset projects which are assessed for their carbon and environmental effectiveness as well as the social impact on the people and communities where they are based.

All customer enquiries to The Green Insurer will be dealt with by humans based in the UK rather than chatbots or overseas call centres.

Up to 70 companies have partnered with The Green Insurer to offer rewards and discounts including ASDA, Tesco, Sainsbury’s Waitrose, Iceland and Morrisons plus retailers Clarks, Harvey Nichols, Halfords, Habitat and Waterstone’s as well as restaurant chains Zizzi, Ask Italian and Café Rouge. On a weekly supermarket shop of £200 a 6% discount would be worth more than £600 a year.

Independent and green offers include eco laundry capsules, eco clothing, reusable coffee cups and refillable natural deodorant. The company plans to expand the number of rewards partners and is contacting companies who can also sign up on its website. It will also add other insurance partners in the future and potentially expand the types of policies it offers.

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